Haier Europe and the Data Strategy Program: a story of Digital Transformation

The creation of an innovative data platform that enables strategic decisions and new business opportunities.

Solutions:

Data Infrastructure - Data Platform

Technologies:

Aws - Qlik

Business Summary

Haier Europe is a global leader in home appliances and the Internet of Things (IoT). With an established presence in over 30 European countries, the company stands out for its ability to innovate and offer customized solutions to improve consumers’ daily lives.

Haier has undertaken an ambitious Data Strategy program to accelerate digital transformation and gain a competitive advantage based on data analysis. The program aimed to develop a unified data platform (based on the datalake architectural paradigm), which allows you to collect and analyze data from different company sources to make more informed decisions and optimize daily operations. In this way, Haier aims to become the first IoT-driven and data-driven brand in the home appliance market, leveraging advanced data and technologies to optimize products and services.

Challenges and Goals

Haier Europe’s objective is driven by the need to enable increasingly data-based business management, promoting a data-driven culture. Through the development of the Data Strategy program, the following objectives have been set:

Creation of a DataLake: a centralized platform to integrate and manage data from different corporate and IoT sources.
Data Democratization: Making data accessible and available to all teams.
Informed Decision-Making: Promote a company culture based on insights-driven decisions.
Data monetization: create direct or indirect value through advanced analytics.
Data-driven innovation: develop new business models, identifying new business capabilities to internalize, and generate value from the liquid data assets available.
Collaboration with partners: generate new ideas and initiatives in the field of research and development

Key challenges faced include integrating fragmented systems, building a scalable infrastructure, and the need for advanced analytics to turn data into tangible value.

Solution

Haier decided to tackle this challenge with an agile and collaborative approach, using 11 rooms, 9 business units and 2 markets. Each Product Owner played a crucial role in translating business needs into concrete results, effectively managing backlogs and project sprints. The program was structured into 14 dynamic sprints, with the aim of delivering tangible results every two weeks.

Additionally, a structured onboarding and coaching process helped build a strong community geared for growth and collaboration.

Quantica partnered with Haier Europe to design and implement the Data Strategy program. The main pillars of the solution include:

Cloud-Native Architecture: a DataLake built on cloud technologies to ensure scalability, resilience and high performance.
Advanced Data Analytics Tools: interactive dashboards and machine learning tools for predictive analysis and operations optimization.
Agile Process: Creation of 11 Agile Rooms with multidisciplinary teams working on two-week sprints to achieve concrete and measurable results.
Focus on Onboarding and Coaching: a structured process to form a dynamic corporate community oriented towards collaborative growth.

Architecture

Architettura-HAIER-EUROPE

Results

The Data Strategy program has transformed Haier Europe into a model of data-driven innovation and leadership. Through close collaboration with Quantyca, the company has built a robust data infrastructure that not only supports current goals, but adapts to future needs. This initiative represents a key step in consolidating Haier’s position as a global leader in the home appliance industry by driving innovation and growth through the power of data.

Quantyca collaborated in the implementation of the Data Strategy program with a focus on the following areas:

Creation of the Data Platform (Datalake)

The datalake made it possible to integrate and centralize data from different company sources, enabling a unified view and allowing Haier to analyze and derive value from data in real time.

Impacts in Digital Marketing

Thanks to the implementation of an integrated system for managing marketing processes, the program allowed for an in-depth analysis of customer interaction with marketing communications. The first data ingestion concerned five key marketing entities, subsequently data from e-commerce were also added, allowing the effectiveness of advertising campaigns to be measured.

Optimization of E-commerce Strategies

An advanced dashboard with 46 eCommerce-specific KPIs has been created to monitor and analyze online customer behavior. The data collected made it possible to track sales performance, orders, deliveries and online user behavior, with the aim of optimizing the customer experience and improving conversions.

In general, we supported Haier in launching a Data-Based Decision Management process. This benefits greater efficiency in decision-making processes thanks to immediate and accurate insights, with an increase in the value generated by company initiatives.

The Data Strategy program united the different company divisions, promoting cross-functional collaboration. Collaborative rooms allowed teams to integrate to address common challenges, ensuring the realization of shared goals. Additionally, the creation of the Product Owner Community has offered ongoing support to drive the transformation towards a data-driven future.

In less than a year, the Data Strategy program provided Haier with a robust and scalable data system, which not only optimized business operations, but also created a solid foundation to meet future challenges in an increasingly digitalized world. Thanks to the centralization of data, the use of artificial intelligence and machine learning, Haier is now able to anticipate the future and make faster and more informed decisions, bringing innovation and sustainable growth.