Owned by Salesforce since 2019, Tableau is a comprehensive data analytics solution capable of supporting users throughout the entire data analysis cycle, enabling data-driven decision-making processes. Tableau ensures effective data utilization through a full suite of integrated features, including data management and governance, visual analysis, storytelling support, and advanced collaboration tools. It is primarily designed for analysts and is widely used for Self-BI as it offers the ability to independently prepare, explore, and analyze data.
The product offers multiple features that make tackling data analytics and data visualization use cases extremely simple and effective: